Built on Better Data to Drive Better Direct Mail Results

How an Idaho Investor Made $66,000 in Profit Off Two Off-Market Deals in Just 4 Months

Background

Cody Stone is a solo investor based in Canyon County, Idaho, focusing on single-family and small multi-family properties. While motivated to grow his business, Cody faced challenges of doing everything himself. He and his wife had previously attempted a direct mail campaign but without expertise in list building, targeting, or execution, their efforts fell flat.

Challenges

  • Lack of Direct Mail Expertise — building lists, designing mail, managing logistics
  • Inefficient Use of Time — multiple priorities competing for attention
  • Disappointing Results — previous attempts at direct mail generated little traction

Solution

Investor Machine provided motivated seller targeting with highly focused lists based on equity, ownership length, and life events. Custom mail design and execution with proven postcard templates. A dedicated account manager for guidance and performance tracking. Complete time-saving partnership removing all logistics burden. Plus a market expansion strategy for Canyon County and Ada County testing.

Results

  • $66,000 in Profits from two closed off-market deals in four months
  • Zero Time Wasted on list management, design, or mailing logistics
  • Scalable Growth Path established for expansion
“With direct mail, we’re reaching a different demographic — typically an older crowd that isn’t online seeing digital ads. I’m glad we’re able to capture opportunities we might have otherwise missed.” — Cody Stone

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