Background

William Fitzgerald is a real estate investor operating in Randall and Potter Counties, Texas, focused on acquiring profitable single-family properties. He knew that consistency in marketing was key and wanted a strategy that would give him an edge over competitors during slower seasons.

Challenges

• Seasonal Slowdowns — end of year typically quieter for deal flow
• Competitive Markets — standing out required more than standard mailing
• Scaling Strategy — stretching budget and maximizing ROI without overspending

Solution

Investor Machine built a seasonal ad spend strategy where William doubled his $2,000 monthly budget during November and December. This was paired with motivated seller targeting using multiple motivation triggers, proven mail designs optimized for inbound calls, ongoing performance monitoring, and a repeatable scaling plan.

Results

• More Q1 deals from November and December mail campaigns
• Proven ROI on the seasonal spend increase
• A repeatable growth strategy for year-over-year expansion
• Outpaced competition by marketing when others retreated

Key Takeaway: The difference was mailing strategically. By doubling down in months when most investors pulled back, William generated more deals in Q1 and created a repeatable playbook for growth.