Background

William Fitzgerald is a real estate investor operating in Randall and Potter Counties, Texas, focused on acquiring profitable single-family properties. He knew that consistency in marketing was key and wanted a strategy that would give him an edge over competitors during slower seasons.
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Challenges
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• Seasonal Slowdowns — end of year typically quieter for deal flow
• Competitive Markets — standing out required more than standard mailing
• Scaling Strategy — stretching budget and maximizing ROI without overspending
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Solution

Investor Machine built a seasonal ad spend strategy where William doubled his $2,000 monthly budget during November and December. This was paired with motivated seller targeting using multiple motivation triggers, proven mail designs optimized for inbound calls, ongoing performance monitoring, and a repeatable scaling plan.
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Results
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• More Q1 deals from November and December mail campaigns
• Proven ROI on the seasonal spend increase
• A repeatable growth strategy for year-over-year expansion
• Outpaced competition by marketing when others retreated
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Key Takeaway: The difference was mailing strategically. By doubling down in months when most investors pulled back, William generated more deals in Q1 and created a repeatable playbook for growth.